Our commitment to innovationsimauria
LEADING THE INDUSTRY
As part of our commitment to continuous improvement, we seek to adapt our fruit and vegetable varieties to suit consumer tastes and demands.
Expanding our range and calendar, and putting traditional flavours back into fruit and vegetables are some of the main challenges we face.
We are also passionate about food safety and respect for the environment:
We strive to enhance all our handling processes from growing and harvesting on the farm through the packing house and transport up to the point of sale.
We also look to innovate in our corporate management processes to help optimise resources and hence streamline costs. A single computer management system in our member cooperatives and the setting up of sole product marketing groups are just two examples of milestones we have achieved in this field.